• alphabet/ideogram
  • joyce/pound
  • shannon/mcluhan
  • TV/Internet. --RAW, Recorso.


Words by Hwa Yol Jung.

'Ernest Fenollosa's Etymosinology in the Age of Global Communication' by Hwo Yol Jung.
Annotated and remixed by Steven 'fly agaric 23' Pratt. 'email to the tribe': an interactive exploration into the tale of the tribe.


In the age of multiculturalism, global
communication is rooted in cross-cultural
understanding as shown in
McLuhan’s late communication theory.

The American philosopher Ernest
Fenollosa went to Japan during the Meiji Restoration
when it started in earnest full-scale Westernization.

He became fascinated with the poetics of
sinography manifested in etymosinology.
Etymosinology reveals the depth of the Sinic cultural soul,
which is this-worldly, practical, concrete and

Sinism (i.e. Confucianism, Daoism and
Chan/Zen Buddhism) is a species of
relational ontology
which is predicated upon the conception of
reality as social process.
This social process is always already embodied.

With the aid of Merleau-Ponty’s
phenomenology of embodiment, I critically
explore and examine the connection between
embodiment and ‘new media’

It is not trite to emphasize that,
because the language of ideograms embodies
the karma of Sinism, it should be called

Language is a product of culture
as much as culture expresses itself by the
communicative medium of language.
They are inextricably intertwined.

...and McLuhan put
it, today’s shrinking world has turned into
‘a global village’ which invokes
the image of communicative praxis
in Homeric oral culture.

In the globalizing world of multi-
culturalism, the embodied networking
of more than one language as medium
is a prerequisite for global communication.

Meditate upon the importance of the discovery
by Fenollosa of Chinese grammatology or
sinography whose etymological anatomy
became known as ‘etymosinology’.

Language, thought and culture
an inseparable whole,

Etymosinology is the way of deciphering
Sinic thought and culture by the etymological
composition and decomposition of sino-
grams: it is indeed a genre of cultural


‘the medium is the message’ was written
after the fashion of Fenollosa’s
ars poetica.

McLuhan fancied writing his magnum opus,
The Gutenberg Galaxy(1962),
in the medium of sinograms or
in a galaxy of sinograms,
as it were.

sinography embodies a vortex
of corporate energy (qi) in the double sense
of the term corporate – bodily and
collective at the same time.

McLuhan opens up a gateway of
the ‘New Science’ – in the spirit of Vico
(see Pietropaolo, 1995)
– of cross-cultural communication for the world
which has become ‘a global village’.

His theory of embodied communication,
just like Fenollosa’s etymosinology,
has a cosmopolitan outlook in that it not
only emulates the performative kinaesthetics
of sinography
but also is pursued in the ‘posthumanist’
venture of the body as a ‘new media’.

sinography (kanji in Japanese)
Fenollosa's 'The Chinese Written Char-
acter as a Medium for Poetry made Fenollosa the ‘inventor’
of etymosinology.

The Cantos alpha-
betic architecture is sporadically adorned
by the columns of sinograms.

These columns purportedly shine
like the glittering rays of the ‘sunrise’
(East) visible in and through the branches
and leaves of trees in the early morning that
signifies a new dawn
of poetics or
poetic hermeneutics in the

This new dawn
points to Confucius’ performativenotion of the
‘rectification of names’
(zheng ming)
in all human conduct and endeavors,
that is, in speech, morals, as well as

As Confucius emphasized
in the Analects, ‘without knowing the power
of language, it is impossible to
know humans’ (Book XX, ch. iii, para. 3).

The motto of Paideuma, the
journal devoted to Pound scholarship, is
zheng ming(!") as a
‘new paideuma’.


Etymosinology implies the inseparable
connection between the Chinese language
and culture in their historical

Since time immemorial the Chinese
have acknowledged the inter-
relatedness of external reality
and the language that describes it.

Emerson’s influence on Fenollosa’s conception of
poetry seems undeniable and clearly

For Fenollosa, poetry and language
grew up together as twins.
Long before Emerson and Fenollosa, the
Neapolitan philosopher
Giambattista Vico,
who made no distinction between
Egyptian hieroglyphics and
sinograms, propounded the view that
not only is poetry inseparable from language
but also poetry is the ‘origin’ (arche) of language itself.

What Emerson saw in hieroglyphics
Fenollosa saw in sinograms.
The ‘decompositional’ or ‘unpacking’ of sino-etymology:

Take the following examples of ‘hypograms
as the corporate and concrete insemination of other
sinograms (sinograms upon and bysinograms)
provided by Fenollosa himself:

‘East’b*is an entanglement of ‘sun’ with ‘tree’
(i.e. the sun entangled in the branches of a tree in
the early morning at sunrise);

‘ancient’c*is a composite of ‘ten’ and ‘mouth’
(‘ten’ over ‘mouth’, i.e. presumably referring to
what has come down through the mouth for ten generations);

‘fidelity’d*is a composite of ‘human’ and ‘word’
(i.e. the human standing byhis/her word).

‘humanity’ or humaneness: a composite of
‘human’ and ‘two’ (i.e. ‘two persons’ standing together)

*‘sage’ (shen ren).f
a composite of ‘ear’, ‘mouth’ and ‘king’.
As the ‘king’ is the unifier of heaven, man and earth,
the ‘sage’ is the unifier of heaven, man and earth
by speaking and hearing truthfully.

Furthermore, for the Chinese ‘nature’ is
also concretely signified by two sinograms:
‘ten thousand’ (man) and ‘things’
(i.e. it is 'ten thousand things’).


Carnal Hermeneutics and McLuhan’s Philosophy
of Global

McLuhan became fascinated and attracted
by the audio-tactile morphology
of Chinese ideograms or sinograms,
which were introduced by way of the
‘etymosinology’ of Ernest Fenollosa,
whose literary executor was the American poet
Ezra Pound.

Following the footsteps of his compatriot,
Harold A. Innis,
McLuhan has the gift of interpreting the course of
Western civilization
in terms of the medium of communication.

He proposes the way
of conceiving the interplay between the medium
and the sensorium in which the periodization
of Western civilization is characterized as
(1) tribalization in oral and auditory culture,
(2) detribalization in
alphabetic and typographic
(i.e. hegemonically visualist or ‘popeyed’) culture, and
(3) retribalization in electronic culture, which is
quintessentially tactile.

This article explores the idea that the
embodiment of language,
spoken or written,
is the fundamental precondition
of global communication.

‘new science’ of Laws of Media
(McLuhan and McLuhan, 1988), after the
fashion of the Neapolitan philosopher
Giambattista Vico,
also contains
McLuhan’s attempt at transversalizing the East
and the West based on audio-tactile space in
sinography in opposition
to the Western hegemony of visual space as a
of ‘the uniform,
continuous, and fragmented
character of the
phonetic alphabet’

McLuhan relies heavily on the findings of
Fritjof Capra
which dissolve the difference or
tension between physics and metaphysics
in the ineffable mysticism of the East,
i.e. Hinduism, Buddhism, Daoism and Zen,
by ‘networking’
of the two radically different systems
of thinking.

We hear a grim echo of
Daedalus’ voice in James Joyce’s Ulysses
concerning history as a nightmare.

Onewonders if the technoromanticism
that folds humanity and technology into one fleshfold
is a dream come true or
a nightmare to be continued.

Words by Hwa Yol Jung.
Annotated and remixed by Steven 'fly agaric 23' Pratt
For 'email to the tribe' an interactive exploration into the tale of the tribe


"Ez, McLuhan and associates reprinted Fenollosa's
"The Chinese Written Character as a Medium for Poetry "
As part of their Square Dollar Series. It Anticipates some
Formulations of General Semantics and NLP --ROBERT ANTON WILSON

"Marshall McLuhan came up with the phrase "the global village" as a way to describe the effect of radio in the 1920s in bringing us in faster and more intimate contact with each other that ever before in human experience. Ironically, today one often hears people exclaim that the global village is now "on the point of finally being achieved," or that it is "clearly getting closer to reality," and so forth. He would have said that such remarks are a reliable indicator that that condition has been displaced by some other and more potent one. The reason: by the time that the average person can see something it has ceased to be environmental and become the content of another environment. Something newer has made it visible even as it has itself taken over general control. --http://projects.chass.utoronto.ca/mcluhan-studies/v1_iss2/1_2art2.htm

Final Amputation: Pathogenic Ontology in Cyberspace by Mark Pesce


"A century and a half ago man extended and superseded his organism through the use of the electric technology of the telegraph. In an instant the velocity of human communication and the ability to coordinate human activity reached its uppermost physical limit, the speed of light. This phenomenon has been described by Marshall McLuhan, in Understanding Media: The Extensions of Man, as an extension, or outering, of the human nervous system.

After three thousand years of explosion, by means
of fragmentary and mechanical technologies, the Western
world is imploding. During the mechanical ages we had
extended our bodies in space. Today, after more than a
century of electric technology, we have extended our
central nervous system itself in a global embrace,
abolishing both space and time as far as our planet is
concerned. Rapidly, we approach the final phase of the
extensions of man - the technological simulation of
consciousness, when the creative process of knowing will
be collectively and corporately extended to the whole of
human society, much as we have already extended our
senses and nerves by various media. Whether the
extension of consciousness, so long sought by advertisers
for specific products, will be a "good thing" is a question
that admits of wide solution. There is little possibility of
answering such questions about the extensions of man
without considering all of them together. Any extension,
whether of skin, hand or foot, affects the whole psychic
and social complex.[1]


  1. 30 seals
  2. RAW360
  3. aleister crowley
  4. alfred korzybski
  5. amsterdam
  6. audio
  7. c.g jung
  8. cantos
  9. claude shannon
  10. coldcut
  11. collaborative fiction
  12. cosmic trigger
  13. coursework
  14. cybernetics
  15. decentralized and rotational
  16. dodecahedron
  17. email to the tribe
  18. ernest fenollosa
  19. erwin schroedinger
  20. eternal return
  21. ettt
  22. ezra pound
  23. f for fake
  24. finnegans wake
  25. fly agaric 23
  26. flyagaric23
  27. friederich nietzsche
  28. giambattista vico
  29. giordano bruno
  30. global village
  31. hermetic style
  32. hologramic prose
  33. hyperintelligence
  34. icosahedron
  35. ideogramic method
  36. illuminati
  37. illuminatus! trilogy
  38. internet
  39. interview
  40. jack sarfatti
  41. james joyce
  42. john coltrane
  43. john lilly
  44. john sinclair
  45. john von neumann
  46. ken campbell
  47. konnakol
  48. lull wheels
  49. lulu
  50. magick
  51. maps
  52. marshall mcluhan
  53. maybe logic
  54. maybe logic academy
  55. maybe logic quarterly
  56. nlp
  57. norbert wiener
  58. novel
  59. ontology
  60. open source history
  61. orson welles
  62. osh
  63. palm springs
  64. pentagram
  65. philip k dick
  66. planetary sociology
  67. plush
  68. poetry
  69. prophets conference
  70. r. buckminster fuller
  71. recorso
  72. redundancy of information
  73. robert anton wilson
  74. saul paul sirag
  75. schroedinger's cat trilogy
  76. screenplay
  77. sex
  78. sixty
  79. steve fly
  80. steven pratt
  81. syllabic pyramid
  82. synchronicity
  83. tailors
  84. tales
  85. teachings
  86. television
  87. terence mckenna
  88. tetrad of media effects
  89. textation
  90. the tale of the tribe
  91. timothy leary
  92. tribetable
  93. ttott
  94. turntable method
  95. ulysses
  96. wikileaks
  97. wilhelm reich
  98. william butler yeats
  99. william s burroughs
  100. youtube